In Dr. Laura, Associated Content and the Googledammerung Scott Rosenberg lamented about the state of Google News, and rightly so.
Is Google News useful? Certainly on a good day.
Is it human? Not so much.
A week after the Dr. Laura n-word controversy hit the fan, Rosenberg typed |Dr. Laura n-word| in Google News and was amazed to [...]
Author Archives: persuasivecopy.com
News for Algorithms
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The things copywriters must do
Friend sent me this and opined: “I don’t know if this is an issue due to the exchange rate, or because of measurement standards. Either way, it’s taking a toll on the youth.”
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Commitment to Excellence
This is a scan of a sticker exactly as it appeared on our newspaper recently.
Where is a proofreader when you need one?
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Hunters and Gatherers on the Web
Today we learn via Forbes what we’ve known for thousands of years: males compete, women converse.
Of course that’s an oversimplification, yet it’s almost that basic: women use social networking tools to make connections while men use social networking tools to raise their status, leveraging content-oriented sites like Digg, YouTube and LinkedIn; I believe UC [...]
Congrats to HARO on its second birthday
While it was my friend Dennis Erokan who can claim “get famous” as their own tag line, Help a Reporter Out is surely paying homage by claiming “Get sourced, get quoted, get famous.”
Today is HARO’s second anniversary and it’s been a lifesaver for hundreds of reporters and surely thousands of sources. For many PR pros [...]
The Dynabook that will eat the world
Could Apple’s tablet announcement really be the incarnation of Alan Kay’s Dynabook?
More importantly, is Apple going to win the interface war? Jesus Diaz at Gizmodo (among many others) have posited that the desktop metaphor does not translate well to the mobile milieu.
And is the iPad, as J.S. McDougall predicted on HuffPo, a Kindle-killer?
A Short History [...]
Tom Hansen counts down the tag lines
Tag lines. There certainly are some good ones, but there are some stinkers too.
I have to tell you how much I enjoyed Tom Hansen’s Scribbles episode, Tag Lines 2.0. Perhaps all the better since I had just encountered the tag line “We’re the Expert Vibrator Guys.” Yes, you can become a member of the Vibration [...]
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Thinking sound, writing with clarity
There are few vendors to consider when looking at world-class sound reinforcement systems. One such provider, Meyer Sound, happens to be right in my backyard.
So I jumped at the chance to present prose that described a new facility, just opened, for the Freight and Salvage, the oldest folk and roots music venue west of the [...]
A changing wolf
Adaptability.
If ever there was a company built on Darwinian theory, Bluewolf might be the one.
It was formed as the big consulting firms struggled with the end of the mega project era and the beginning of more affordable enterprise services via Web 2.0, cloud computing and platform-driven innovations (they were one of the first salesforce.com partners).
Realizing [...]
Intelligent branding for resale
Even if you’ve never heard of the Visual Data Group, you’ve probably heard of QlikView, the world’s fastest-growing software company.
Visual Data Group is North America’s Elite Reseller of QlikView, an amazing business intelligence product that uses in-memory analysis and reporting to manipulate millions of database objects rapidly and intuitively.
Visual Data Group is a prime example [...]
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