While it was my friend Dennis Erokan who can claim “get famous” as their own tag line, Help a Reporter Out is surely paying homage by claiming “Get sourced, get quoted, get famous.”
Today is HARO’s second anniversary and it’s been a lifesaver for hundreds of reporters and surely thousands of sources. For many PR pros [...]
Category Archives: Public Relations
Congrats to HARO on its second birthday
My Guilty Christmas Card Pleasure
A start-up with a solid idea (and patent) that I was involved in early on was AmazingMail.com of Scottsdale, Arizona. It was created by a retired commercial airline pilot, John Lockhart. And what is AmazingMail, you ask? It is a high-quality postcard created from your computer and sent through the US Postal Service using mailing [...]
Every time you use corporate doubletalk, an angel dies
Down times mean opportunities, and if there were an opportunity it would be for in-the-loop decent creative for layoff memos. I am certain this is one area that is ripe for automation.
How ugly can a layoff memo be? Well, it can certainly be too long, and even if you’re an online media delivery technology company, [...]
Don’t just tell a story, carpe diem
As a journalist in the computer press, I received sometimes 40 press releases in a single day. Since I am an information junkie I did not view this as a negative; the more possibilities of topics I had to write about—and file away for future reference and “enterprise” stories—the better.
Yet I did enforce one, simple [...]
