This is a scan of a sticker exactly as it appeared on our newspaper recently.
Where is a proofreader when you need one?
Category Archives: Advertising
Mares Eat Oats and Does Eat Oats
Though very little was said about the similarities between the Obama campaign logo and the Pepsi logo, the Quaker Oats division of PepsiCo now has a new campaign and a tag line that is powerful in its simplicity: “Go humans go.”
There is no doubt the campaign owes a creative debt to Shepard Fairey, but it [...]
If I have to explain the punch line…
Largely under the radar, a new “free user generated content community website focused on the workplace” launched mid-December. “In the short time that Telonu has been in beta, it has achieved a strong following with large companies via word of mouth indicating the underlying need for a ‘Yelp’ for the business community,” said the company’s [...]
My Guilty Christmas Card Pleasure
A start-up with a solid idea (and patent) that I was involved in early on was AmazingMail.com of Scottsdale, Arizona. It was created by a retired commercial airline pilot, John Lockhart. And what is AmazingMail, you ask? It is a high-quality postcard created from your computer and sent through the US Postal Service using mailing [...]
Crisis? What Crisis?
Hat tip to Advertising Is Good for You for this gem launched last August by Storåkers McCann, Stockholm, for Dagens Industri, a financial newspaper in tabloid format and the most profitable daily newspaper in Sweden.
In the current economic global downturn it is no longer a mystery why financial industries have imploded. If these numbskulls aren’t [...]
Be painfully obvious
You are swimming in a crowded stream, with big fish who could eat you and small fish who could quickly grow bigger than you and become a threat. Being competitive, no doubt, is a challenge that affects your lifeblood.
There is nothing better, I have always told my client, than a challenge. I really like it [...]
