Tag lines. There certainly are some good ones, but there are some stinkers too.
I have to tell you how much I enjoyed Tom Hansen’s Scribbles episode, Tag Lines 2.0. Perhaps all the better since I had just encountered the tag line “We’re the Expert Vibrator Guys.” Yes, you can become a member of the Vibration Nation but to their credit, the company (which makes industrial vibrators) is also very big on lean manufacturing.
