Adaptability.
If ever there was a company built on Darwinian theory, Bluewolf might be the one.
It was formed as the big consulting firms struggled with the end of the mega project era and the beginning of more affordable enterprise services via Web 2.0, cloud computing and platform-driven innovations (they were one of the first salesforce.com partners).
Realizing [...]
Tag Archives: Branding Is Everything
A changing wolf
Intelligent branding for resale
Even if you’ve never heard of the Visual Data Group, you’ve probably heard of QlikView, the world’s fastest-growing software company.
Visual Data Group is North America’s Elite Reseller of QlikView, an amazing business intelligence product that uses in-memory analysis and reporting to manipulate millions of database objects rapidly and intuitively.
Visual Data Group is a prime example [...]
Mares Eat Oats and Does Eat Oats
Though very little was said about the similarities between the Obama campaign logo and the Pepsi logo, the Quaker Oats division of PepsiCo now has a new campaign and a tag line that is powerful in its simplicity: “Go humans go.”
There is no doubt the campaign owes a creative debt to Shepard Fairey, but it [...]
Don’t just tell a story, carpe diem
As a journalist in the computer press, I received sometimes 40 press releases in a single day. Since I am an information junkie I did not view this as a negative; the more possibilities of topics I had to write about—and file away for future reference and “enterprise” stories—the better.
Yet I did enforce one, simple [...]
