Tag Archives: Clear Language

Thinking sound, writing with clarity

There are few vendors to consider when looking at world-class sound reinforcement systems. One such provider, Meyer Sound, happens to be right in my backyard.
So I jumped at the chance to present prose that described a new facility, just opened, for the Freight and Salvage, the oldest folk and roots music venue west of the [...]

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Every time you use corporate doubletalk, an angel dies

Down times mean opportunities, and if there were an opportunity it would be for in-the-loop decent creative for layoff memos. I am certain this is one area that is ripe for automation.
How ugly can a layoff memo be? Well, it can certainly be too long, and even if you’re an online media delivery technology company, [...]

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Power to the People, Megawatts to the Masses

Though I live in Northern California I was raised in the Great Fly Over, a.k.a. the midwest. Visiting the family lake last month I decided to visit the local metropolis (birthplace of Robert A. Heinlein) and the only wine bar in a 100-mile radius.
I struck up a conversation with a young man not quite 30. [...]

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Be painfully obvious

You are swimming in a crowded stream, with big fish who could eat you and small fish who could quickly grow bigger than you and become a threat. Being competitive, no doubt, is a challenge that affects your lifeblood.
There is nothing better, I have always told my client, than a challenge. I really like it [...]

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Don’t just tell a story, carpe diem

As a journalist in the computer press, I received sometimes 40 press releases in a single day. Since I am an information junkie I did not view this as a negative; the more possibilities of topics I had to write about—and file away for future reference and “enterprise” stories—the better.
Yet I did enforce one, simple [...]

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