Tweet Sometimes a problem is so bad, the worst thing you can do is talk about it. Worse than that, however, is talking about a problem when you are completely uninformed on the topic. While spam volumes are at historic lows, the amount of email that traverses the Internet that is unsolicited rubbish was still [...]
Author Archives: persuasivecopy.com
Social and Exponential
Tweet So many have said it better than I, but truly: social media presents more opportunities to connect one-on-one—across cultures, communities and continents—more than any other medium before it. Sometimes a bewildered friend or client will ask me, what good is this social media? What I hear is “what can it do for me.” Well, [...]
The Joys of Plaintext
Tweet I don’t do HTML mail. It gets in the way of communication. I recently brought this up with a client and their response was they found it ”refreshing.” That was good to hear, as on this end facing only 12 point Courier as you compose strips away the pretense and forces the sender to [...]
Posted in Devil in the Details, Future Shock, Public Relations, Social Media Tagged Clear Language, Internet marketing 2 Comments
Life in Marin Is Pretty Great
Tweet What happens when budget cutting goes deep into affluent regions? Why, launch a campaign, of course. And that’s just what SF’s Venables Bell & Partners did: a compelling pro bono campaign for the Marin Alliance for Public Schools. Though announced last March, the video and newspaper ads were just posted on Ads of the [...]
The Day the Music Categories Died
Tweet From Honolulu to New Orleans, musicians and fans are bemoaning the loss of categories in the annual Grammy Awards announced yesterday. The revised list cuts 31 categories. At last February’s 53rd annual Grammy Awards Tia Carrere won the award for Best Hawaiian Music Album; the category will not exist for the 54th. The Honolulu [...]
Praying for Japan
Tweet Since the devastating earthquake and tsunami in Japan, creative types have stepped forward and provided their ideas for a campaign to help. One of the most compelling images was designed by Ng Vuong, revealing that the young Vietnamese creative may not be the “simple-minded adventurer” his blog tag line implies. Thanks and a tip [...]
Imitation, sincerely
Tweet According to the New York Times, one week from today Condé Nast Publications will launch an irreverent invitation to readers and advertisers to reconsider its venerable food magazine, Bon Appétit, with an example that looks suspiciously familiar.
Form, or Platform?
Tweet Regardless of your feelings about Facebook, you have to “I Like” this art director’s profile page. Thanks to TechCrunch Europe.
Out-of-the-inbox thinking
Tweet Today and today only, when you visit opera.com, the home of the most popular mobile browser, you will get a simulated look into the inbox of Opera co-founder Jon S. von Tetzchner. In a clever bit of Flash coding you can browse Jon’s inbox, each message revealing amusing copy. But the most important message [...]
A FUSSP gets funded
Tweet Is a universal unsubscribe feasible? Back in the day, a usenet curmudgeon called it the FUSSP, as in “You have discovered the Final Ultimate Solution to the Spam Problem” and therefore, you are an expert. But that was never the case. Unsubscribe.com believes it is possible, and they convinced venture capitalists to part with [...]
